Vincent started his career in a chemistry lab in Australia. Now he designs financial products in New York.

He brings a scientist’s curiosity to complex systems, currently shaping account architecture and onboarding at River Financial. He has also designed for NASA Goddard Center, Peloton and Instrument.

Previous works
NASA ICESat-2 SlideRule
Platform · Data tool
Salesforce+
Product · Card system
Mars Rover
Concept · HUD
Peloton
Product · Tracking system
About me

My passion lies in closing the distance between people and the things that feel out of reach.

With a background in UX design and an interest in finance, I turn complex information into experiences that feel familiar and easy to trust.

Before joining River's product team, I worked as a web designer, UX strategist and chemistry lab assistant. I've had the pleasure of working with clients across a wide range of fields.

Education

B.F.A. User Experience Design

Savannah College of Art and Design

Expertise
  • Prototyping
  • Information Architecture
  • Visual Design
  • UX Research
  • Product Thinking
Recognition

IDSA Silver Award, 2024

Red Dot Design Award, 2023

The Rookies, Rookie of the Year Finalist, 2023

2025-Present

River

Product Designer II

2024-2025

Second Nature

Product Designer

2023

Peloton

Product Design Associate

2022-2023

NASA Goddard Space Flight Center

UX Designer

2022

Instrument

UX Strategy Intern

Previous clients
ICESat-2
River
Peloton
Salesforce+
Start Up
Glencore
Instrument
Electric Air
Housewell
Second Nature
ADG Group NQ
ALS Environmental

River onboarding

Redesigning River’s sign up for individual and business accounts

Role

Lead Designer

2025–2026

Scope

Product

Brand

Design Systems

Platform

iOS

Android

Mobile web

Desktop

Industry

Fintech

River onboarding hero
Overview

Influencing Leadership, Experience, and Product through Design

River is a bitcoin financial institution, and every new client has to pass identity and regulatory checks before they can use their account. Sign up is the first real conversation River has with them.

As lead designer, I redesigned onboarding end to end, working with engineering through a full React rebuild and with brand and marketing while the new identity took shape.

Problem

Limited steps that felt heavier than they looked

The old sign up squeezed every question into just a few steps. It looked short on paper, but each step asked for four or five inputs at once. That overload landed right when clients were deciding whether to trust us, and many dropped off before creating an account.

The copy didn’t help. It read robotic and transactional, which put distance between River and the client. For a product that has to feel trustworthy, onboarding felt cold.

Old sign up: create account and more about you
Design

Turning a form into a conversation

I broke the flow into a conversational sequence that asks for each piece of information when it makes sense, not all at once. The journey moves through three phases: creating the account, verifying login details, and collecting personal information. Each step asks for less, so progress feels steady instead of overwhelming.

I also rebuilt the inputs. Fields validate as clients type, addresses come from search instead of manual entry, and area code and state use dropdowns instead of free text. Small changes, but together they make each step faster to clear, so reaching the end of onboarding never feels like work.

Sign up screens: verification code, phone number, legal name and Social Security number
Challenges

Rebuilding the stack while the brand changed underneath

Two things made this hard. Engineering rebuilt sign up from the ground up while River was mid-rebrand, so every screen had to keep pace with a brand still taking shape. And onboarding is full of edge cases, from identities that can’t be verified to addresses that don’t qualify. I designed each path so the experience stayed clear and trustworthy.

Edge cases: ID verified, underage date of birth, documents under review and a rejected address

Learnings & Reflection

Sign up has to keep evolving as technology and security requirements change. At that pace, the quiet risk isn’t only technical debt. It’s teams rebuilding pieces that were never designed to scale, and every rebuild makes a modern experience harder to get right.

For me, that’s the moment to step back, observe, and look at the bigger picture. Design can be the bridge: artifacts that show engineering and leadership what good looks like, and earn enough trust to justify the bigger lift a rebuild takes.

Mars Rover – Esque

An immersive HUD system for a Mars mission

Role

Designer

Scope

Brand

Visual

Design Systems

Type

Concept

Mars Rover HUD showing a warning state
Concept

A HUD that adapts to stages of the mission

The concept simulates a HUD/FUI system that adapts to each situation as a rover travels to Mars. It starts from the pilot’s perspective and layers in visual elements at each stage of the mission.

Each screen surfaces the information the pilot needs in that moment, tied together by a cohesive visual language.

Asset development
Asset development
Tier system
Tier 3
Tier 3 (full on)
Tier 2
Tier 2 (with warning elements)
Tier 1
Tier 1 (foundational elements)
Mode
HUD in neutral, amber, green and red color states
Loading
Loading
Cruising
Cruising
Inbound
Inbound
Landing
Landing
Error
Error

Salesforce+ Streaming Experience

A card system that increases scannability and engagement

Role

UX Strategy

Scope

Visual Design

Design System

Industry

Streaming Services

Salesforce+ streaming hero
Overview

Establishing a visual communication system for Salesforce+

Salesforce is an established brand, but Salesforce+ was a new streaming platform with no design foundation at all. As its library grew, it needed a way to show everything it had to offer, so viewers could scan a row, spot what fits their interests and decide whether a title was worth their time.

Partnering with the team at Instrument, I shaped the UX strategy for a card system built around two user needs. The first was scannability: every card should convey its most important information at a glance. The second was content resonance: viewers should be able to judge whether a title fits their interests, the time they have and the format they prefer. Meeting both would drive more clicks to Play, Learn More and Save, and more sign-ups through the platform.

The system became the platform’s first visual and interaction foundation, with tags and badges that adapt as new kinds of content arrive, and accessibility and readability built in from the start.

Design
Design 1
Design 2
Design 3
Design 4
Design 5

Just Work Out Offline Mode

An offline workout tracking system

Role

UX Designer

Scope

Feature

Industry

Fitness

Peloton offline mode hero
Problem

Losing connection meant losing the workout

Just Work Out lets Peloton members start a workout and track their metrics without picking a class. But without an internet connection, they couldn’t start a workout at all, or risked losing one already in progress. Offline support was one of the most requested features.

Runner on a city street with the Peloton logo
Investigation

Partnering with engineers to map every checkpoint

Keeping the experience consistent across edge cases meant finding every checkpoint that could affect the flow. I worked closely with engineers to find the simplest way to cover every scenario.

The device caches workout data as soon as a workout starts. When the workout ends, it checks for a connection. If there is one, it uploads the workout and syncs it to the member’s account. If not, it keeps the data cached until it can.

Investigation
Outcome

Never lose a workout again

The challenge wasn’t visual. It was mapping every edge case and working with engineers to find a solution that kept the experience clear and consistent in any connection state.

The goal was to communicate workout status accurately while staying within the existing design system, keeping the solution lightweight enough to ship quickly.

Outcome 1
Outcome 2

NASA ICESat-2 SlideRule

Making NASA satellite data easy to explore, for the public and for scientists

Role

UX Lead

Scope

Data Tool

Research

Industry

Space Science

NASA ICESat-2 SlideRule tool
Overview

Making satellite data usable for everyone

SlideRule is NASA’s tool for requesting ICESat-2 elevation data without downloading massive files. It was built by and for scientists, which made it hard for anyone else to use.

Through SCADpro, I led UX for a partnership with NASA Goddard Space Flight Center. We studied how scientists use the tool today, then designed two paths: an approachable entry point for the public and an advanced mode that speeds up research workflows.

ICESat-2 on its Delta II rocket at the launch pad
What ICESat-2 does

Measuring Earth’s surface from orbit

It’s a NASA satellite that fires 10,000 laser pulses per second at Earth’s surface to measure elevation precisely, from ice sheets and sea ice to forests, land and oceans.

Scientists use it to track how the planet is changing, from ice loss to shifts in vegetation and terrain.

Global maps of vegetation, terrain, sea surface and ice heights measured by ICESat-2
ICESat-2 SlideRule

Asking satellite data questions without the heavy lifting

SlideRule lets anyone request ICESat-2 data without downloading massive files or processing them by hand. Pick an area of the Earth, and it pulls the relevant data from NASA’s archives and returns just what you need.

Below is the tool as it was before our redesign.

Previous version of SlideRule
Previous version of SlideRule
Context

Opening the data to the public, and speeding up research

We started with a deep dive into how scientists use the tool today. From there, the project had two goals: lower the barrier for the public to explore valuable satellite data, and design an advanced mode that speeds up research workflows.

Pre-populated results for popular areas to encourage the public to explore
Pre-populated results for popular areas to encourage the public to explore
Advanced mode with map layers and every processing parameter
Advanced mode for technical uses
Design – Advanced mode

Built for how researchers actually work

Researchers often run many requests and compare the results side by side. Advanced mode lets them queue requests, track each one’s status and review the results in one place.

Run several requests at once, each with its own parameters, status and coordinates
Run several requests at once, each with its own parameters, status and coordinates
Designed to integrate other data libraries
Designed to integrate other data libraries
Every parameter in one panel
Every parameter in one panel
Result levels after the redesign: an interactive plot beside the request detailsResult levels before the redesign: a static photon cloud chartBEFOREAFTER
Result levels, from a static chart to an interactive plot — Drag to compare.
Outcome

Validated, and still on its way

What started as a proposal became a working partnership with the ICESat-2 team. I presented the design at Goddard Space Flight Center, and the scientists who rely on SlideRule validated the direction.

SlideRule’s code is maintained by a single NASA scientist, so once the ideas were validated, we delivered a design system to make it easier to build. Changes at NASA go through several layers of review, so the redesign is still on its way. In the meantime, the proposed redesign is featured in the NASA ICESat-2 mission documentation.

River.com

A rebranded River.com that grew business and private client inquiries

Role

Lead Designer

Q1 2025

Scope

Brand

Product

Design Systems

Development

Industry

Fintech

River.com business page hero
Overview

One system for a rebranded River.com

River is a bitcoin financial institution for individuals, businesses and private clients. As the company rebranded, River.com needed to say more with less: concise messaging on every page that still felt premium and trustworthy.

As lead designer, I redesigned the site with our brand designer and the marketing team, and built the card and section system behind every page with another product designer.

Overview
Problem

Mismatched parts and repeated content

The old River.com mixed mismatched components with an outdated visual language. It was hard to maintain and made a weak first impression on prospective clients.

Every page repeated the same content, so visitors were overloaded and River’s value for each audience got buried.

The Problem
Design

Redesigning the River.com

With our brand designer, I defined a card and section system every page could adopt while carrying the new information architecture. I also worked with the marketing team to refine the content strategy.

On the homepage, I pushed for a full-width section that marketing can rotate between campaigns, and helped produce its visual assets with the brand designer.

Section cards
Recurring buy cards
Feature cards
Building it

Implementation Informed by Design

We launched with 21 pages, and I built them with another product designer.

We started with the section components and card system, built on the new rebrand tokens, with every page behind a feature flag.

Getting the foundation right took a few days, with a senior engineer reviewing the code. After that, the two of us built pages like Lego, snapping sections together instead of starting from scratch.

File ready for dev
River Link, Public Financials and ForceField cards
Bitcoin wallet and feature cards
River on iPad

Learnings & Reflection

Within three months of launch, engagement on River.com went up, and so did inquiries from business and private clients.

More than the numbers, I’m proud of how we got there. Design, engineering and marketing worked as one team, and the site now conveys River’s message more precisely.

River interest and bitcoin price pages